NSAC 2020
Adobe Experience Cloud
National Student Advertising Competition Achievements:
2nd Place Nationally
District 10 Champions
DIGITAL: BANNERS
When the viewer hovers over a point, the banner quickly zooms in to reveal data that helps make up the whole consumer.
DIGITAL: LANDING PAGE
SOCIAL: FACEBOOK
Users can control their story by submitting their FB profile picture to Adobe Experience Cloud, where it will be data-fied, revealing a geometric image as well as data about the user. This is not only an intriguing way to draw interest to the software, but also a way to drive clicks to the landing page redesign.
SOCIAL: TWITTER
Adobe Sensei will be personified on twitter, delving through users' twitter data, creating their perfect bio.
EXPERIENTIAL
ENTRANCE TUNNEL
A x-ray like projection will track everyone who enters conventions and data-fy them live as they walk through. They will be able to see the digitalized version in the tunnel screen as they walk by. This will keep Adobe Experience Cloud at the top of mind from the literal start of the convention to the end.
MAZE
A physical maze in particular will be built and featured only at the Adobe Summit. As participants walk through it, they will see data growing around them. If they need assistance on how to get through the maze, a customer service representative will be available on a headset to help, showcasing Adobe's customer service. Other conferences will feature the same maze, but through virtual reality goggles in order to save space and money. All conferences will feature a large LED screen presenting a live aerial view of the maze, projecting lights that represent the people walking through and turning their pathway averages into data.
OOH
Billboard + Transit
GUERILLA
Photographs of agencies will be digitalized and data-died, again revealing interesting data points about that company in particular. They will be framed a sent to that agency as a gift, spreading awareness of Adobe Experience Cloud and also thanking this that use it.
